🐾 Case Study

Riverbank
Animal Hospital

Helping a local veterinary clinic increase its online visibility and attract more organic visitors through a data-driven SEO strategy.

Veterinary Clinic
Kinston, NC
Local SEO
Visit Website
riverbankpet.com
Riverbank Website Home
18K
Organic Clicks
Past 6 months
2.7M
Search Impressions
Past 6 months
20
Keywords on Page 1
Google SERP
177K
AI Impressions
AEO & GEO
Project Goal

Rank Higher on Google Search
Attract More
Pet Owners.

My goal was to make sure pet owners in Kinston, NC, find Riverbank Animal Hospital the moment they search for "local vet" or "vet near me." I began with a full SEO audit, identified and resolved the technical issues on the website, and improved on-page content around the right local keywords. I strengthened the overall website structure to support stronger rankings across search. I also took full ownership of the Google Business Profile to keep the local presence accurate, consistent, and competitive. Every action was tracked through Google Search Console, and the results reflected clear, steady organic growth month over month.

🛠️ The SEO Work

What I Did

🔍
Technical SEO Audit
📝
On-Page Optimisation
📍
GMB Optimisation
🗝️
Keyword Research
🔗
Internal Linking
✍️
Content Optimisation
🌐
Off-Page Work
📊
GSC Monitoring & Reporting
📈 Proof of Growth

Results in Numbers

Organic Clicks & Impressions — Google Search Console
Google Search Console
Organic Clicks & Impressions

Over 18K organic clicks and 2.7M impressions in 6 months, steady, measurable growth built on technical fixes, content optimisation, and a targeted keyword strategy.

AI Impressions — Google Search Console
AEO & GEO
AI Impressions

177k AI impressions confirm the clinic is appearing in AI-generated search results, a strong sign that its brand authority and content structure are aligned with where search is heading.