🐾 Case Study
Paumanok
Veterinary Hospital
Helping a local veterinary clinic increase its online visibility and attract more organic visitors through a data-driven SEO strategy.
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Helping a local veterinary clinic increase its online visibility and attract more organic visitors through a data-driven SEO strategy.
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My goal was to ensure pet owners in Patchogue, NY, discover Paumanok Veterinary Hospital the moment they search for "local vet" or "vet near me." I opened with a thorough SEO audit, pinpointed and fixed the technical issues holding the website back, and refined on-page content to target the right local keywords with precision. I also worked on building a stronger website structure to drive better rankings in local search. Managing the Google Business Profile was a key part of the SEO work, keeping the local presence sharp, accurate, and ahead of the competition. Every step was monitored through Google Search Console, and the results delivered consistent, steady organic growth month over month.
15K organic clicks and more then 2M impressions in just 6 months — a consistent upward trajectory driven by technical fixes, content optimisation, and targeted keyword strategy.
More then 270K AI impressions show the clinic is being surfaced in AI-generated search answers — a forward-looking signal that brand authority and content structure are built for the future of search.